This is cross-posted from the Crowdfunding community at LiveJournal, where I was asked, "How did you do this thing, anyway?"
I did it. I crowdfunded a novel. I'm hesitant to say, "So can you," for two reasons:
1. You have to have something people want. This depends entirely on you. I can't tell you how to write an awesome book or make awesome art, for instance. You have to be good, you have to have something that people can look at and say, "I want it. I want more of it." Understand: I don't think I'm "all that," but apparently there is an audience for what I do, and they want more of it.
Mass marketability is not the issue. It's finding the group that wants your stuff. Not everyone has something people want. Maybe it's not proofread well enough. Maybe it's still a little derivative. Maybe the style and grammar are shaky. (I'm speaking in writing terms because that's what I know, by the way. Feel free to insert your discipline's terms here.) Maybe it's just not very good--yet. And that's the operative word. You can get better. Focus on your craft first.
But you already know that.
2. You have to take a professional stance. If this is a hobby, don't bother. You don't have to work at it full time, but it has to be more than something you fool around with on weekends, something you do to while away the hours. You have to want it. You have to be willing to commit time, thought, soul and yes, money.
Let's say you've got something you know will connect with an audience--remember, it doesn't matter if it's not "everyone," just as long as it's a big enough chunk of "someones." I crowdfunded the novel based on an audience at its height of 2,000 people. And you're willing to take yourself and your work seriously. Don't confuse taking yourself seriously with a swelled head. You can know exactly how good (or bad) your work is, how far you have to go to make it awesome, and still take your work seriously.
OK, then, now what?